Setting the Sales Price

To determine the list price of your home I'll begin by researching available competing homes, recent solds which I'll provide to you in a Comparative Market Analysis (CMA) .  It will show the listing price of those similar houses as well as the prices at which the comparable houses actually sold. Additionally, the analysis will include information about houses currently on the market and about houses that were on the market but never sold and I'll be able to tell you why from my perspective.

We'll want to determine your goals in selling the house. Everyone who sells a house has different ideas and expectations that need to be factored in when deciding the selling price.

  • Is your goal to get the maximum sales price for your house?
    • If so, are you willing to have your house on the market for many months?
  • Is your goal to sell your house quickly?
    • If so, are you willing to sacrifice some of your potential profits to sell more quickly?
  • Would you like to establish a balance between selling your house quickly and selling at the top end of market value?

Current market conditions play into the decision you make on setting the offering price of your home. Together we'll determine the current trend of the market and how your home will compete.  With this information we'll discuss your desired outcome and where you'll want to set the offering price of your home relative to the local market.


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